We don’t really see a difference between our friends and our customers. We so appreciate the dentists, dental lab owners and dental techs who use our products. We have something special in common with them – we both know a good product when we see it. When they call us and tell us they have recognized the time and money savings they can achieve by using our products, well, I guess you could say it creates a bond. We work hard to offer just that kind of product so part of our reward comes when someone notices.
Like the call we have on our website from David Andrews about Waxie Paste. He didn’t think it was going to work when he first saw it. But he knows our product line and knows what we have been able to achieve for him up to this time. So he set his doubts aside for a moment.
He found that Waxie Paste gave him a great way to mark an implant case with a cantilever pontic. The indicating paper he had been using would get marks all over the place and as a result, there would be too much grinding away of material, which would leave a space underneath it. With the Waxie Paste, he got an accurate record of the interference.
When the Waxie Paste was brushed on, it went on evenly and he got an excellent indication of the exact adjustments that were needed. It didn’t take up any room to speak of so it was easy to get an accurate measurement. He said it was so much easier to use than similar products from our competitors and washed off easily.
He Practically Comparison-Tested Our Zircon-Brite
In a way, he did us a big favor with regard to our Zircon-Brite. He had a polishing compound he liked to use, but when he ran out of it, he couldn’t find where to get more. He began to buy and try one polish after another to find something comparable to the compound he ran out of. “I was on a mission,” he said. He ordered some from every manufacturer he could find. Some worked okay and some hardly worked at all.
In the end, he had gone through fourteen different products.
When he found Zircon-Brite, it was just what he was looking for so he could quit. It turned out that it was far more affordable than most of these other products. It’s not too surprising that he called me up to tell me that he loves these products.
If you’re already using our products, help us reach more people. Tell other technicians or dentists about our products and help them save time and money like you’re able to do. It may be hard to see the profit in sharing like this but it might just win you more friends in the long run. We know how valuable those friends are.